[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.artcat.cz\/cenova-politika-a-jeji-volba\/#Article","mainEntityOfPage":"https:\/\/www.artcat.cz\/cenova-politika-a-jeji-volba\/","headline":"Cenov\u00e1 politika a jej\u00ed volba","name":"Cenov\u00e1 politika a jej\u00ed volba","description":"Cena je \u010d\u00e1stka, za kterou si v\u00e1\u0161 produkt m\u016f\u017ee koupit spot\u0159ebitel, z\u00e1kazn\u00edk. D\u00e1le je to zhodnocen\u00ed neboli vyj\u00e1d\u0159en\u00ed hodnoty, kterou z\u00e1kazn\u00edk vym\u011b\u0148uje za u\u017eitek, proto\u017ee pr\u00e1v\u011b pro u\u017eitek si n\u011bco kupujeme. U\u017eitek m\u016f\u017ee b\u00fdt r\u016fzn\u00fd. Pro z\u00e1bavu, pro pr\u00e1ci, pro ka\u017edodenn\u00ed spot\u0159ebu. Produkt je pak v\u00fdrobek nebo slu\u017eba. V\u00fdchoz\u00ed \u00farove\u0148 ceny pak naz\u00fdv\u00e1me cenovou politikou. […]","datePublished":"2025-03-01","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.artcat.cz\/author\/#Person","name":"artcat.cz\n","url":"https:\/\/www.artcat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"artcat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.artcat.cz\/wp-content\/uploads\/img_a302631_w2149_t1512557390.jpg","url":"https:\/\/www.artcat.cz\/wp-content\/uploads\/img_a302631_w2149_t1512557390.jpg","height":0,"width":0},"url":"https:\/\/www.artcat.cz\/cenova-politika-a-jeji-volba\/","about":["Podnik\u00e1n\u00ed"],"wordCount":489,"articleBody":"Cena je \u010d\u00e1stka, za kterou si v\u00e1\u0161 produkt m\u016f\u017ee koupit spot\u0159ebitel, z\u00e1kazn\u00edk. D\u00e1le je to zhodnocen\u00ed neboli vyj\u00e1d\u0159en\u00ed hodnoty, kterou z\u00e1kazn\u00edk vym\u011b\u0148uje za u\u017eitek, proto\u017ee pr\u00e1v\u011b pro u\u017eitek si n\u011bco kupujeme. U\u017eitek m\u016f\u017ee b\u00fdt r\u016fzn\u00fd. Pro z\u00e1bavu, pro pr\u00e1ci, pro ka\u017edodenn\u00ed spot\u0159ebu.Produkt je pak v\u00fdrobek nebo slu\u017eba.V\u00fdchoz\u00ed \u00farove\u0148 ceny pak naz\u00fdv\u00e1me cenovou politikou. Proto\u017ee na jej\u00edm z\u00e1klad\u011b se rozhodujeme, jakou hodnotu produkujeme.\tJak p\u0159ij\u00edt na v\u00fdchoz\u00ed \u00farove\u0148Pro n\u00e1s jako podnikatele je d\u016fle\u017eit\u00e9 zamyslet se nad t\u00edm, zda produkujeme v\u00fdrobek spadaj\u00edc\u00ed do vy\u0161\u0161\u00ed nebo ni\u017e\u0161\u00ed \u00farovn\u011b. Cel\u00e9 se to samoz\u0159ejm\u011b odv\u00edj\u00ed od toho, na co se specializujeme a \u010d\u00edm se prezentuje na\u0161e firma. Nap\u0159\u00edklad Adidas asi nebude prod\u00e1vat boty za 300 K\u010d.\tVy\u0161\u0161\u00ed cena–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Smet\u00e1nkov\u00e1 cena \u2013 tu m\u016f\u017eete nastavit, pokud jste vymysleli sv\u011btov\u00fd unik\u00e1t, n\u011bco takov\u00e9ho, co tu dosud nebylo a co posouv\u00e1 civilizaci o kousek d\u00e1l. Kr\u00e1sn\u00fdm p\u0159\u00edkladem jsou mobiln\u00ed telefony, kdy\u017e p\u0159i\u0161li na trh, stali se n\u011b\u010d\u00edm naprosto nov\u00fdm. Nikdy p\u0159edt\u00edm zde mobily nebyly, jejich cena tak mohla b\u00fdt nehor\u00e1zn\u011b vysok\u00e1 a mohli se v\u00a0n\u00ed prom\u00edtnout i n\u00e1klady na v\u00fdzkum, nejen na v\u00fdrobu + p\u0159idan\u00e1 hodnota. V\u00a0okam\u017eiku, kdy se objevili prvn\u00ed kopie pak u\u017e samoz\u0159ejm\u011b cena za\u010dala klesat a\u017e do t\u00e9 m\u00edry, \u017ee jsou dnes jen spot\u0159ebn\u00edm zbo\u017e\u00edm.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Exkluzivn\u00ed v\u00fdrobky \u2013 to, co si kupujeme jednou, nebo jen p\u00e1rkr\u00e1t za \u017eivot bude m\u00edt p\u0159irozen\u011b vysokou cenu (d\u016fm, auto\u2026). A tak\u00e9 se sem jist\u011b bude \u0159adit zbo\u017e\u00ed, ke kter\u00e9mu se b\u011b\u017en\u00fd spot\u0159ebitel nedostane, proto\u017ee je ur\u010den\u00e9 pro vrchn\u00edch 10\u00a0000jak se, tak \u0159\u00edk\u00e1.\tNi\u017e\u0161\u00ed cena–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pr\u016fnikov\u00e1 \u2013 chcete se dostat na \u0161irok\u00fd trh, prod\u00e1vat to, co si v\u0161ichni budou moci koupit, a p\u0159itom na tom vyd\u011bl\u00e1te. Vyd\u00e1te sice nov\u00fd v\u00fdrobek, m\u016f\u017ee b\u00fdt dra\u017e\u0161\u00ed, ale st\u00e1le si to mohou lid\u00e9 celkem b\u011b\u017en\u011b dovolit. Zde se v\u00fd\u0161e ceny odv\u00edj\u00ed od funkc\u00ed, odolnosti, z\u00e1ruky, slu\u017eeb, jm\u00e9na firmy\u2026–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Masov\u00e9 spot\u0159eby \u2013 kupujeme to b\u011b\u017en\u011b t\u0159eba ka\u017ed\u00fd den. M\u016f\u017ee si to koupit ka\u017ed\u00fd a zcela b\u011b\u017en\u011b si to t\u00e9m\u011b\u0159 ka\u017ed\u00fd i kupuje (rohl\u00edky, pivo, s\u00fdr\u2026). Ceny se tady moc nem\u011bn\u00ed a budou velmi podobn\u00e9 jako m\u00e1 konkurence, v\u011bt\u0161inou se cenn\u00ed, pokud je cena ni\u017e\u0161\u00ed ne\u017e u konkurence, proto\u017ee pokud si m\u00e1m vybrat mezi rohl\u00edkem za 1 a za 2 koruny, nejsp\u00ed\u0161 si vezmu ten za 1 K\u010d, proto\u017ee je to stejn\u011b jenom rohl\u00edk.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cenov\u00e1 politika a jej\u00ed volba","item":"https:\/\/www.artcat.cz\/cenova-politika-a-jeji-volba\/#breadcrumbitem"}]}]